OSMOSIS Brand character design

Japanese loves to use characters for brands,
let’s look at ZOJIRUSHI as an example

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OSMOSIS is a HK local water filter brand which trades in Korean and Japanese water filter, also they have just started to develop their own filter, they want to make a brand character as well and I am employed to work on it.
Here’s part of the development progress

the draft

the draft

promotion material test-out

promotion material test-out

line-art label adaptation

line-art label adaptation

coloring tests

coloring tests

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